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Research papers

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Randall G. Emond
Company: Philips International
September 1, 2000
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Citation

Emond, R. G. (2000a, September 01). Fasten your seat belts, we are going on a digital ride. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fasten-your-seat-belts-we-are-going-on-a-digital-ride


Research papers

Examining the relationship between ethnic affinity and brand

This paper deals with the relationship between two issues: ethnicity and its impact on everyday life; and the relationship of brand affinity to perceived ethnic origins. The fieldwork was conducted by means of an Internet survey and the results are...

Catalogue: Ethnic Marketing 2000
Authors: Neal M. Burns, Martha G. Russell
July 1, 2000
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Citation

Burns and Russell (2000a, July 01). Examining the relationship between ethnic affinity and brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/examining-the-relationship-between-ethnic-affinity-and-brand


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999
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Citation

Pring, D. (1999a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion-


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rupert K. Tower, Peter Cooper
September 1, 1999
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Citation

Tower and Cooper (1999a, September 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe


Research papers

Marketing modelling and segmentation

This chapter will focus on the application of modelling with data and research findings (often otherwise collected) to enable businesses and organisations to improve their effectiveness. Underlying methodology will be touched on where it is...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Freeman
September 1, 1998
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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997
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Citation

Pring, D. (1997a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion--5077


Research papers

Colour-odour synesthesia

Synesthesia, the phenomenon of cross-modal perception, is well known in the visual and auditory realms. Recent studies show that contrary to conventional wisdom there are regular and systematic correlations between smell and vision. Smells have...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Avery N. Gilbert
December 1, 1996
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Citation

Gilbert, A. N. (1996a, December 01). Colour-odour synesthesia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/colour-odour-synesthesia


Research papers

To see or not to see

The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Kate Lynch
November 11, 1996
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Citation

Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/to-see-or-not-to-see


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995
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Citation

Tower and Cooper (1995a, April 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe-4504